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PPC Campaign

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Landing Page Optimisation

What is a Landing Page?

A Landing Page is the page a visitor will land on when they arrive at your site. Your landing page is vital to your linking strategy. The landing page is the first aspect of your business a visitor will see when they follow a link from a search engine, a blog, a directory or any other place on the internet. A landing page is responsible for directing a visitor to a particular page on your website or for selling a product or service relevant to the link initially clicked by the user.

Get the Most Out of Your Landing Page

Most website owners automatically use the ‘home page’ as their landing page because they naturally want the visitor to arrive on the front page of their website, but this is not necessarily the best strategy. The landing page should always be relevant to the information provided in the link the visitor clicked on to arrive at the web page. When operating a PPC campaign, you should create a specific landing page for each group of your keywords.

Targeting Your Market

External links control where the visitor arrives and this should be taken advantage of. If you are selling a product or service, the landing page should pitch the relevant product or service directly to the visitor. This may mean that your website contains more than one landing page, or perhaps a landing page that operates externally to your main website. Landing pages should be targeted specifically towards the type of customer you expect to arrive at the page. A landing page should generate a transaction, sign up or a registration. The following aspects should be considered when designing a landing page:

  • Opening Statement.
  • Titling.
  • Branding.
  • Keyword Density.
  • User Experience.
  • Design.
  • Call To Action.
Landing Page Optimisation

If you are operating a Pay Per Click campaign then you need to make sure your landing page is fully optimised, otherwise you will be wasting money on advertising and not converting clicks into business. The landing page is the final aspect of the overall SEO strategy. When so much time and effort has gone into creating a solid SEO campaign, the optimisation of your landing page(s) needs to be spot on.

 

Free Campaign Review

Contact us today to find out more about our extensive PPC Campaign Management or Why not request a Free Quote for bespoke PPC Campaign Management Services.